Indian telecom giants like Jio (485M users) and Airtel use 28-day recharge cycles instead of monthly, forcing 13 recharges yearly for 365 days—creating an “extra month” revenue boost estimated at Rs.14,550 crore from average Rs.300 plans. With Jio ARPU Rs.211.4 and Airtel Rs.256 (Q2 FY26), this strategy aligns billing to exact four-week cycles for predictability while quietly increasing annual cus
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